At the onset of the 2008 recession, Microsoft was looking for ways to help partners drive business intelligence engagements relevant to the economic downturn. The challenge was to bring a positive message that emphasized how technology could help, even under difficult conditions.
The Audienz team first conducted partner interviews to understand the real challenges and needs. Based on this input, the team identified a set of solution scenarios to help companies strengthen their businesses during downturns. The team then turned these scenarios into actionable sales tools to drive sales discussions. Finally, the team delivered the sales materials and guidance using the tagline "Emerge Stronger" which resonated very well with partners given its positive tone and hosted the materials online to ease distribution and update.
Emerge Stronger has had tremendous uptake by partners with more than 10,000 downloads from 70 countries. The campaign was highly regarded by the Microsoft partner organization as a best practice on how to maximize channel sales effectiveness.